Amazon PPC Optimization: A Complete Guide
Introduction Amazon Pay-per-click (PPC) advertising is a way to promote your products on Amazon by bidding on keywords that potential customers are searching for. When someone searches for one of your keywords, your product listing may appear in the sponsored results section, above the organic results. Why Optimize Your Amazon PPC Campaigns? There are many reasons to optimize your Amazon PPC campaigns, including: How to Optimize Your Amazon PPC…